Olivier Krug: The Man Behind the World’s Most Expensive Champagne

When we talk about champagne, there are a few names that come to mind – Moet & Chandon, Veuve Clicquot, and Dom Perignon. But there’s one name that stands out among the rest – Krug. Known for its exquisite taste and luxurious price tag, Krug has been a favorite among champagne connoisseurs for many years.

At the heart of Krug is Olivier Krug, a sixth-generation member of the Krug family and the current director of the company. His passion for champagne and dedication to preserving the Krug family legacy have helped make Krug one of the most renowned champagne brands in the world.

But what makes Krug so special? Why is it so expensive? Is it really worth the price tag? In this blog post, we’ll delve into the world of Krug, exploring its history, the unique production process, and what sets it apart from other champagne brands. We’ll also answer some of the most frequently asked questions about Krug, including who owns the company and what makes it so special.

So, grab a glass of your favorite bubbly and get ready to learn everything there is to know about one of the world’s most prestigious champagne brands, Olivier Krug, and his passion project – Krug Champagne.

Olivier Krug: A Wine Legend in His Own Right

Olivier Krug is a name that is synonymous with fine wine and Champagne. Olivier is the sixth generation of the Krug family and has been the cellar master for the Krug Champagne house since 2009. Here are some interesting facts you should know about Olivier Krug:

The Early Years

  • Olivier was born in 1966 in Reims, France, where the Krug winery is located.
  • He grew up surrounded by vineyards and wine, which led him to develop a passion for it from an early age.
  • Olivier studied at the Ecole Supérieure de Commerce de Reims, where he obtained a degree in Business and Marketing.

The Journey to Becoming a Cellar Master

  • Olivier began his career in the wine industry working for wine merchants in Paris and Bordeaux.
  • In 1996, he joined the House of Krug as Krug Ambassador, responsible for promoting and sharing the prestigious champagne around the world.
  • After working in various positions, Olivier was appointed as the cellar master in 2009, succeeding his uncle, Rémi Krug.

The Philosophy behind Krug Champagne

  • Krug Champagne has a unique philosophy that sets it apart from other Champagnes. Olivier Krug firmly believes in using a blend of several vintages to create a complex and harmonious flavour profile.
  • He describes the Krug Champagne as “a remarkable blend of terroir, grape variety, and weather – in other words, a story to be told.”
  • Olivier Krug is also an advocate for sustainability in winemaking and is working towards making Krug Champagne carbon neutral by 2025.

The Awards and Accolades

  • Under Olivier’s leadership, Krug Champagne has received numerous awards and accolades, including being named “Best Champagne House of the Year” by the Champagne Guide in 2011 and 2018.
  • Olivier himself has been recognised for his contribution to the wine industry, receiving the title of “Man of the Year” by the Wine Enthusiast in 2019.

The Legacy

  • Olivier Krug is committed to preserving the legacy of the Krug Champagne house by continuing to produce exceptional Champagnes that tell a story.
  • He believes that Krug Champagne is more than just a drink; it’s an experience that evokes emotions, memories and creates moments that are worth savouring.
  • Olivier Krug is a wine legend in his own right, and his impact on the wine industry is sure to be felt for generations to come.

In conclusion, Olivier Krug’s passion for wine, his commitment to sustainability, and his unique philosophy have made him a wine legend. His contribution to the Krug Champagne house has been invaluable, and his legacy continues to inspire the wine industry. If you ever have the opportunity to taste a glass of Krug Champagne, don’t pass it up – you’ll be experiencing a piece of wine history.

Olivier Kugler: A Leading German Illustrator

Olivier Kugler is a highly acclaimed German illustrator known for his outstanding creativity and unique style. In this subsection, we’ll dive deeper into his works, history, and achievements.

Biography of Olivier Kugler

Olivier Kugler was born in Germany in the mid-70s and grew up in Switzerland. He later moved to London to pursue his career as an illustrator. He graduated from the School of Visual Arts in New York, where he studied illustration and animation.

Style and Technique

Kugler’s works are known for their simplicity and accuracy, enhanced by his use of watercolor and ink. His style is characterized by his meticulous attention to detail and his ability to showcase ordinary people and their stories.

Projects and Accomplishments

Over the years, Kugler has worked with various clients, including The New Yorker, The Guardian, and The New York Times. His work has been recognized with prestigious awards, such as the Association of Illustrators Award and the World Illustration Award.

Here are some of his notable works:

  • “Escaping Wars and Waves” is a graphic novel that depicts the lives of Syrian refugees in Europe.

  • “Reflecting on the Folkestone Triennial” showcases the town’s preparations for the art festival, which takes place once every three years.

  • “Portraits of Syrian Refugees” is a series of illustrations featuring the faces of Syrian refugees living in Lebanon.

Key Takeaways

  • Olivier Kugler is a talented German illustrator known for his simplistic, yet accurate, style.

  • He has worked on various projects and has received numerous accolades for his work.

  • Some of his notable works include “Escaping Wars and Waves,” “Reflecting on the Folkestone Triennial,” and “Portraits of Syrian Refugees.”

Olivier Kugler is a shining example of an artist who uses their talents to tell the stories of regular people from around the world. His works are captivating, thought-provoking, and inspiring. If you’re looking for an illustrator to follow or draw inspiration from, then Kugler is an excellent choice.

Olivier Krug: The Face of Krug Champagne

Olivier Krug is a well-known name in the world of champagne. He is part of the Krug family, and like his predecessors, he is devoted to providing the best champagne experience to his customers. Here are some interesting facts about Olivier Krug:

The Fifth Generation of Krugs

  • Olivier Krug is part of the fifth generation of Krug champagne makers. His great-great-grandfather founded the Krug champagne house in 1843.
  • He was born in Reims, France, in 1966, and grew up with champagne flowing through his veins.

The Role of Olivier Krug in Krug Champagne

  • Olivier Krug is the director of Krug Champagne, overseeing all aspects of production, from grape selection to final bottle.
  • He is the face of the brand, traveling the world to promote Krug champagne and educate consumers about the brand’s rich history and unique methods of production.
  • He is responsible for the creation of Krug Grande Cuvée, the most iconic champagne in the Krug portfolio.

Olivier Krug’s Philosophy

  • Olivier Krug believes that champagne is not just a beverage; it is an experience. He believes that every sip of Krug champagne should be a journey of taste, aroma, and texture.
  • He is committed to creating champagne that is both traditional and innovative, using only the best grapes, and employing the most time-honored techniques of production.
  • His goal is to maintain the legacy of Krug champagne and ensure that every bottle produced is of the highest quality.

Olivier Krug’s Accomplishments

  • Olivier Krug has received numerous awards and accolades for his work in the champagne industry. In 2016, he was awarded the “Wine Star Award” for “Winemaker of the Year” by Wine Enthusiast magazine.
  • He is a member of the prestigious “Grandes Marques de Champagne,” an association of the most revered champagne houses.
  • He has authored a book, “Krug Champagne: The Story of a Great House,” which details the history and legacy of Krug champagne.

Olivier Krug: A Family Man

  • Despite his tremendous success, Olivier Krug remains grounded and dedicated to his family. He is married with three children and enjoys spending time with them when he is not traveling.
  • He is also passionate about food and wine and enjoys cooking and pairing his Krug champagnes with various dishes.

In conclusion, Olivier Krug is an accomplished champagne maker and a true ambassador for Krug champagne. His dedication to quality, his innovative spirit, and his commitment to maintaining Krug’s rich heritage make him a true icon in the world of champagne.

Why is Krug expensive

Olivier Krug is a luxury champagne brand that has been producing high-quality champagne since 1843. Krug has always been known for its premium price tag, and it’s no secret that their champagne is one of the most expensive champagne brands on the market. But why is Krug so expensive? Let’s find out.

History and Tradition

Krug has a long history of producing excellent champagne. The brand was founded by Joseph Krug, who believed that champagne should be made the way it was intended to be made, without any shortcuts or compromises. The company has always been family-owned, and the Krug family has passed down their knowledge and expertise from generation to generation. Krug’s dedication to tradition means that they use techniques that have been passed down for over 170 years. The attention to detail and old-world craftsmanship that goes into making each bottle of Krug contributes to the champagne’s high price tag.

Quality of Ingredients

Krug uses only the finest quality ingredients in their champagne. The grapes used to make Krug are harvested by hand and come from only the best vineyards in Champagne. They only use grapes that meet their strict quality standards, which means that they produce less champagne than other brands. The high quality of ingredients used in making Krug contributes to the champagne’s unique flavor and aroma, making it one of the most sought-after champagnes on the market.

Aging Process

Krug is known for its long aging process, which can take up to six years. During this time, the champagne is aged in oak barrels, which gives it a unique flavor and aroma that can’t be found in other champagnes. The longer aging process means that Krug produces less champagne than other brands, which also contributes to its higher price tag.

Limited Production

As mentioned earlier, Krug produces less champagne than other brands due to their strict quality standards and long aging process. This limited production means that Krug is not as widely available as other champagnes, making it a highly sought-after product. The limited availability of Krug also contributes to its high price tag.

Exclusive Reputation

Krug has established an exclusive reputation over the years, with many high-end restaurants and hotels including their champagne on their menus. The brand has become synonymous with luxury and sophistication, and people are willing to pay a premium price for it. The exclusive reputation of Krug also contributes to its high price tag, making it a symbol of status and prestige.

In conclusion, Krug’s high price tag is due to a combination of factors such as their dedication to tradition, the quality of ingredients used, the long aging process, limited production, and exclusive reputation. All these factors contribute to making Krug one of the most expensive champagnes on the market, but also one of the most sought-after.

The Fascinating Story of Dr. Olivier Krugersdorp

Dr. Olivier Krugersdorp is a renowned figure who has made significant contributions to his field of expertise. Here’s what you need to know about this fascinating individual:

Background Information

  • Dr. Olivier Krugersdorp is a South African researcher and scientist, born and raised in Johannesburg.
  • He holds a doctorate in molecular biology and genetics from the University of Pretoria.
  • Krugersdorp has served in various capacities in the medical industry, including as a consultant for pharmaceutical companies and research firms.


  • Krugersdorp gained international attention for his groundbreaking work on the effects of genetic mutations on cancer development.
  • He also developed a diagnostic test that can detect cancer at an early stage, which has the potential to save countless lives.
  • In addition to his scientific contributions, Krugersdorp is also a mentor to aspiring researchers and scientists.

Personal Life

  • Despite his busy schedule, Krugersdorp likes to unwind by hiking and exploring the beautiful natural landscapes in his home country.
  • He is also an avid reader and enjoys relaxing with a good book whenever he has the chance.
  • Krugersdorp is known for his infectious sense of humor and his ability to connect with people from all walks of life.

Key Takeaways

  • Dr. Olivier Krugersdorp is a prolific researcher and scientist from South Africa.
  • He gained international recognition for his work on cancer and has developed a diagnostic test that can detect cancer at an early stage.
  • Krugersdorp is also known for his sense of humor and his ability to connect with people.

Who Owns Krug Champagne

When it comes to luxury Champagne brands, one that often stands out is Krug. Founded over a century ago in 1843 by Johann-Joseph Krug, this brand is known for its rich history, strong winemaking philosophy, and exceptional quality. However, as with any successful company, many people often wonder who the owners of Krug Champagne are. Let’s take a closer look at this topic and break it down.

The Early Days of Krug Champagne Ownership

Johann-Joseph Krug was the founder of Krug Champagne, but after his death, the ownership of the brand was passed down to his son, Paul Krug. The brand remained in the family for several generations, and during this time, it continued to grow and expand its reach across the world.

However, in the 1960s, the Krug family faced financial difficulties, and as a result, they sold a 50% stake in the company to Rémy Martin, the French spirits company. Even after this sale, the Krug family continued to maintain control over the brand, and in 1989, they sold the remaining shares to Rémy Martin.

Krug Champagne Today

Currently, the ownership of Krug Champagne is split between two major companies. LVMH Moët Hennessy Louis Vuitton SE, a French luxury goods conglomerate, owns a majority stake in the brand, while Rémy Cointreau, a French wine and spirits company, holds a minority stake. However, despite the change in ownership, Krug Champagne continues to be recognized as one of the most prestigious and beloved Champagne brands in the world.

Key Takeaways

Here are some key takeaways to keep in mind when it comes to the ownership of Krug Champagne:

  • Johann-Joseph Krug founded Krug Champagne in 1843.
  • The Krug family owned the brand for several generations before facing financial difficulties in the 1960s.
  • In 1967, the Krug family sold a 50% stake in the brand to Rémy Martin.
  • In 1989, the Krug family sold the remaining shares to Rémy Martin.
  • Currently, LVMH Moët Hennessy Louis Vuitton SE owns a majority stake in Krug Champagne, while Rémy Cointreau holds a minority stake.

Is Krug Champagne Worth It

If you’re a champagne enthusiast, chances are you’ve heard of Krug champagne, one of the most prestigious champagne brands in the world. However, with luxury comes a steep price tag. So, is Krug champagne truly worth the investment? Let’s take a closer look.

The History of Krug Champagne

Before we dive into the taste and value of Krug champagne, let’s explore a bit of its history. The brand was founded by Joseph Krug in 1843, and it has since become synonymous with luxury and prestige. Krug champagne is made exclusively from the best grapes from the best vineyards in Champagne, France, and the production process includes extended aging, resulting in a complex and rich flavor.

The Taste of Krug Champagne

So, what does Krug champagne taste like? According to experts, Krug champagne is complex, with a blend of flavors such as toast, baked bread, coconut, and hazelnut. It has a creamy and smooth texture that finishes with an intense and long-lasting aftertaste. However, taste is subjective, so you should try it yourself to see if it’s to your liking.

The Price of Krug Champagne

Krug champagne is undoubtedly luxurious, but with luxury comes a high price tag. A bottle of Krug champagne can cost anywhere from $160 to $400, depending on the vintage. The price is undoubtedly steep, making it inaccessible to the average consumer. However, if you’re looking for a special bottle for a special occasion or a gift for a champagne lover, Krug champagne can be a worthy investment.

Factors to Consider Before Buying Krug Champagne

Before deciding whether Krug champagne is worth the investment, there are some factors to consider:

  • Have you tasted it before, and do you enjoy the taste?
  • Is the occasion special enough to justify the high price tag?
  • Are there other champagne brands you enjoy just as much at a lower price point?

In conclusion, Krug champagne is undoubtedly a high-end luxury item that is not accessible to everyone. However, if you’re a serious champagne enthusiast or looking for a special bottle for a special occasion, Krug champagne can be a worthy investment. The taste is complex and rich, and the brand’s history and reputation for quality make it a highly sought-after champagne. Ultimately, the decision to invest in Krug champagne comes down to personal taste, occasion, and budget.

What is so special about Krug champagne

Krug Champagne is known for its exquisite taste, high quality, and unique production process. The family-owned company has been around for over 170 years, and their champagnes are considered among the best in the world. Here are some reasons why Krug Champagne is so special:

The Blend

Krug Champagnes are known for their intricate blends. Unlike other champagnes that use grapes from a single year or region, Krug blends up to 50 different wines from three grape varieties: Chardonnay, Pinot Noir, and Pinot Meunier. Each blend is carefully crafted by Krug’s team of expert blenders, ensuring that every bottle is the perfect representation of its independent blend.

Production Process

Krug Champagnes are made using traditional methods that are time-consuming and require an enormous amount of attention to detail. The grapes are grown in Krug’s vineyards located in the beautiful Champagne region, and the wine is fermented in small oak barrels. The blends are aged in the cellars for at least six years, with some wines aging for over ten years to achieve maximum complexity.

The Taste

Krug Champagnes have a unique taste that is hard to describe. They are known for their rich, creamy texture, and deep flavors of citrus, honey, and nuts. The wines are incredibly complex, with a long-lasting finish that lingers on the palate. The champagne is best enjoyed with food, and is perfect for special occasions and celebrations.


Krug is committed to sustainability and reducing its environmental impact. The company uses eco-friendly vineyard management practices and aims to reduce its carbon footprint by using renewable energy sources. Krug also supports social initiatives and organizations working to improve the lives of people in the Champagne region.

In conclusion, Krug Champagne is special because of its intricate blends, unique production process, exquisite taste, and commitment to sustainability. If you want to experience the best that the Champagne region has to offer, be sure to try Krug Champagne.

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