Out of home (OOH) advertising is one of the oldest forms of marketing. Billboards, posters, and other static displays have been used for decades to grab people’s attention and deliver brand messages. However, with the rise of digital technology, the OOH industry has evolved, and now it’s all about interactive and engaging experiences. In this blog post, we’ll look at some of the best out-of-home campaigns, unique and creative examples of interactive outdoor advertising, and explore what the trend may look like in OOH 2023. We’ll also examine digital out-of-home advertising examples and answer the question, “What is an example of out-of-home advertising?” So, brace yourself for an informative and exciting ride through the world of interactive out-of-home advertising.
The Rise of Interactive Out-of-Home Advertising
In the past, traditional outdoor advertising such as billboards and bus wraps could only get us so far, but now, thanks to the wonders of technology, we’ve got interactive out-of-home advertising, which is taking the world by storm. It’s like traditional advertising, but with an extra layer of engagement that makes it much more effective at capturing our attention. Here are some of the ways that interactive out-of-home advertising is changing the game:
Keeping it Personal with Targeted Ads
Gone are the days of one-size-fits-all advertising – interactive out-of-home advertising has made it possible to target advertisements to specific demographics. No more wasting time and money on ads that don’t resonate with your audience. Now, you can create a message that speaks directly to the people you want to reach.
Engaging Consumers for Maximum Impact
Interactive out-of-home advertising is all about engagement. Instead of a passive experience, consumers can interact with the ads in creative and exciting ways. It’s like being in an arcade, but instead of winning tickets, you’re winning a connection with the product or service being advertised.
Embracing the Future of Technology
Interactive out-of-home advertising has paved the way for new technologies such as augmented reality and facial recognition. It’s not only exciting for consumers but for marketers who can create unforgettable experiences for their target audiences.
Keeping it Fresh with Real-Time Data
Out-of-home advertising has always been a bit of a guessing game when it comes to measuring its effectiveness. But thanks to interactive out-of-home advertising, we can use real-time data to track engagement and make adjustments on the fly.
Bringing Communities Together
Interactive out-of-home advertising has the potential to create a sense of community in a way that traditional advertising cannot. By allowing people to interact with each other around a shared experience, interactive ads can bring people together in meaningful ways.
Interactive out-of-home advertising is here to stay, and we’re excited to see how it continues to shape the future of advertising. Just remember, the next time you see an interactive ad, don’t be afraid to engage with it – the experience might just surprise you!
Best Out-of-Home Campaigns: Making Outdoor Advertising Interactive and Fun
Out-of-home or OOH advertising can be mundane and uninteresting, but it doesn’t always have to be that way. With the rise of interactive out-of-home advertising, brands can now engage potential customers in a variety of fun and unique ways. Here are some of the best interactive OOH campaigns that left a lasting impact.
Unforgettable Nike Campaign
When Nike launched its interactive bus shelter campaign in London, it left commuters stunned. At first, the bus shelters looked like ordinary ones, but when someone entered, they found themselves standing on a virtual soccer field surrounded by cheering fans. They could then kick the ball around the field using their feet, and the virtual crowd reacted to their moves. This campaign perfectly combined technology and interactivity to create a unique experience for the commuters while promoting the brand.
Coca-Cola’s “Small World Machines” Campaign
Coca-Cola’s “Small World Machines” campaign showed how a global brand can connect people across the world. For the campaign, Coca-Cola set up two vending machines, one in Lahore, Pakistan, and the other in New Delhi, India. The machines were equipped with webcams and touchscreens, allowing people to see and interact with their counterparts on the other side. The machines encouraged users to engage in simple games and dance-offs, spreading happiness and promoting unity.
McDonald’s Interactive Billboard
McDonald’s is always keen on experimenting with new technology to enhance its brand image. In one of their outdoor campaigns, McDonald’s used the power of augmented reality (AR) through a digital billboard. Passersby could watch the digital billboard as it showed a live feed of McDonald’s products – burgers, fries, and shakes. They could then use their mobile to scan the billboard and customize their preferred combo meal. This interactive campaign was innovative and memorable and left a significant impact on viewers.
Dove’s Real Beauty Sketches
Dove is known for its revolutionary campaigns that promote body positivity and self-love. In their Real Beauty Sketches campaign, the brand used an interactive billboard to encourage women to talk about their idea of beauty. The billboard featured two doors, one labeled “average” and the other labeled “beautiful.” Women were then asked to choose a door, and their choices were recorded. This campaign was not only interactive but also thought-provoking and encouraged women to reflect on their self-image.
Interactive out-of-home advertising is an exciting way for brands to connect with their audiences, leaving a lasting impression. OOH campaigns that are fun, interactive, and well-executed can become viral and lead to increased brand awareness. As we continue to see advancements in technology, we can only expect OOH advertising to become more interactive, making it an exciting space for brands to experiment with and create memorable experiences for their customers.
What is the Trend in OOH 2023
Have you ever been walking down the street, minding your own business and caught a glimpse of an advertisement that made you stop in your tracks? It’s like the ad was speaking directly to you, right? Well, get ready for more of that in 2023 when it comes to interactive out of home advertising.
Personalization is King
In 2023, we can expect even more personalized advertisements. Thanks to advances in technology, advertisers can collect data on us and tailor their messages accordingly. So, if you’re a commuter who regularly passes by a certain billboard, you may start seeing ads that are specifically designed to target you and your behavior. Don’t worry; they won’t call you out by name… yet.
Big Screens are So Last Year
Gone are the days of big screens with generic messages. In 2023, we can expect to see more creative ways to communicate messages that grab our attention. Think projection mapping and augmented reality. These techniques allow advertisers to create interactive advertisements that blend in with the environment and make for a truly immersive experience.
Integration with Digital Devices
As our society becomes more and more reliant on digital devices, we can expect interactive out of home advertisements to follow suit. In 2023, we may see more advertisements that integrate with our devices. For example, you may be able to interact with an ad on a billboard using your smartphone, or an ad might be tailored to your smartwatch.
The Rise of Interactive Storytelling
As consumers, we’re inundated with ads on a daily basis. So, how do advertisers cut through the noise? By telling a story, of course. In 2023, we can expect to see more interactive advertisements that tell a story and engage us in a narrative. These ads will be less about selling a product and more about creating an emotional connection with the viewer.
While we can’t predict the future with 100% accuracy, one thing is for sure: interactive out of home advertising is going to become even more immersive, more personalized, and more captivating. So, get ready for ads that are tailored specifically to you and blur the line between reality and the digital world.
Unique Out of Home Advertising
When it comes to out of home advertising, there are some truly unique and creative campaigns out there that are sure to grab your attention. Here are a few examples of some of the most interesting and effective unique out of home advertising campaigns:
Virtual Reality Bus Stops
In an effort to create an engaging experience for commuters waiting for their bus, Pepsi Max created a series of augmented reality bus shelters that let people experience anything from an alien invasion to a giant robot fight. The campaign was a huge hit, with many people sticking around to check out all the different scenarios. Plus, it got people talking about Pepsi Max – always the goal in advertising.
Living Billboards
The world’s first living billboard was created for a hotel chain in Sydney, Australia. The billboard was made up of hundreds of live plants, and it took a team of experts to keep it watered and healthy. The result was a stunning display that was a sight to behold. Not only was it beautiful, but it helped to promote a more eco-friendly image for the hotel chain.
Interactive Storefronts
To promote the release of the video game “Assassin’s Creed III”, the makers of the game created an interactive storefront in New York City. Passersby were able to interact with the digital display and control a character on the screen. It was a clever way to get people engaged with the game and generate buzz around the release.
Projection Mapping
Projection mapping is a technique where digital images are projected onto a real-life object or building, creating an immersive and interactive experience. One example of this was a campaign for the Mini Cooper, where they projected a giant Mini onto the side of a building and allowed people to customize its color and design. It was a great way to showcase the car’s customizable features and generate excitement around the brand.
In conclusion, these unique out of home advertising campaigns demonstrate the power of creativity and innovation in the world of marketing. By thinking outside the box and creating engaging experiences for consumers, brands can make a lasting impression that goes beyond traditional advertising methods.
Interactive Outdoor Advertising: Engage Your Customers Outdoors
Who says outdoor advertising has to be boring and one-dimensional? For years, billboards and posters have been the standard for outdoor advertising. But with the advent of technology, we can now take outdoor advertising to the next level with interactive outdoor advertising.
What is Interactive Outdoor Advertising
Interactive outdoor advertising is a form of out-of-home advertising that engages customers through interactive experiences. This type of advertising can come in many forms, such as interactive billboards, digital signage, and interactive kiosks.
How Does it Work
Unlike traditional advertising, the goal of interactive outdoor advertising is to get people to engage with the advertising, rather than just passively seeing it. For example, interactive billboards may have touch screens that allow passersby to interact with the content, play games, or even make purchases on the spot.
Why Should You Use Interactive Outdoor Advertising
Interactive outdoor advertising is an effective way for businesses to reach their target audience and make a lasting impression. By engaging customers in interactive experiences, brands can increase brand awareness, customer engagement, and ultimately drive sales.
Examples of Interactive Outdoor Advertising
There are many creative examples of interactive outdoor advertising. Some of the most memorable campaigns include:
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Coca-Cola’s “Small World Machines” that allowed people from different countries to interact with each other through a vending machine.
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Pepsi’s “Unbelievable Bus Shelter” that surprised commuters with unbelievable scenarios.
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McDonald’s “McDonald’s Next” in Hong Kong that featured interactive tables where customers could customize their orders and even play games.
Interactive outdoor advertising offers a unique way for businesses to engage with their target audience on a deeper level. By using technology to create interactive experiences, brands can leave a lasting impression and drive sales. So why settle for a boring billboard or poster when you can offer your customers an interactive experience?
Creative Out of-Home Advertising
Looking for a way to make your out of-home advertising stand out? Get creative! Interactive out of-home advertising doesn’t have to be all about digital screens and high-tech gimmicks. Here are some clever ways to make your message pop:
1. Guerrilla Marketing
Take your message to the streets with guerrilla marketing. This offbeat approach to advertising uses eye-catching, unconventional tactics to grab people’s attention. Whether you’re placing a giant billboard on a busy intersection or handing out flyers in a high-traffic area, guerrilla marketing can be a cost-effective way to generate buzz.
2. Ambient Advertising
Ambient advertising blends seamlessly into people’s environments, making it more likely to catch their attention. For example, you might stencil your message onto the sidewalk or place a sign in an unexpected place. This technique works especially well in urban areas where people are used to tuning out traditional advertising.
3. Experiential Marketing
Create a memorable experience that people will associate with your brand. This could be anything from a flash mob to a pop-up shop to a public art installation. The more unique and engaging the experience, the more likely it is to stick in people’s minds.
4. Clever Visuals
If you can’t think of anything particularly out-of-the-box, try using clever visuals to make your message stand out. Whether it’s a witty pun or an optical illusion, a striking visual can be just as effective as a high-tech gimmick.
5. Interactive Installations
Finally, don’t be afraid to get people involved in your advertising. Interactive installations allow people to become part of the message in a way that’s highly memorable. For example, you might create a selfie backdrop or a contest that encourages people to share their own photos or videos. With a little creativity, the possibilities are endless.
So, don’t be afraid to think outside the box when it comes to out of-home advertising. With the right approach, you can create a message that’s not just interactive, but unforgettable.
Digital Out-of-Home Advertising Examples
Digital out-of-home (DOOH) advertising allows brands to connect with audiences by leveraging digital displays in public locations. While DOOH ads come in various forms, interactive DOOH ads are taking center stage in the advertising industry because of their ability to capture attention and increase engagement. Here are some fantastic examples of digital out-of-home ads that have successfully captured attention and engaged audiences:
1. McDonald’s “Time Flies” Ad
To promote their value menu, McDonald’s created an interactive ad wherein the minute and second hands of a giant clock on a billboard spun at an uncontrollable rate. The ad stopped when people shouted out the prices of the meals they wanted, turning the minute and second hands into McDonald’s golden arches.
2. Netflix’s “Narcos” Campaign
To promote the release of Narcos’ season 3, Netflix created an outdoor activation with an interactive cocaine bar where people could “snort” cocaine lines to reveal words. They also went to the extent of wrapping the entire bus stop that played on the storyline’s theme.
3. Pepsi Max’s “Unbelievable Bus Shelter”
Pepsi Max created an interactive bus shelter ad in London that blew people’s minds by creating unreal scenarios. Imagine waiting for your bus in a bus stop that appears to be invaded by giant robots, spaceships, Bengal tigers, and even UFOs. Pepsi’s message was that the taste of Pepsi Max was so incredible that it would make anybody doubt their senses and trick their minds.
4. Coca-Cola’s “Small World Machines”
Coca-Cola created an interactive vending machine in a shopping mall in both India and Pakistan, allowing shoppers in both countries to communicate with one another through a live video feed and a touch-screen interface. The vending machine dispensed a Coke to shoppers and also signed “I Love You” in their respective languages, promoting unity, and reinforcing the campaign’s “Open Happiness” message.
5. Heineken’s “Departure Roulette”
Heineken created a human-size departure board that featured the names of random exotic locations around the world. At the touch of a button, travelers were given the option to abandon their existing travel plans and take a chance on a new adventure. The campaign was a huge hit and went viral in no time.
These interactive DOOH ad examples show how brands can allow audiences to engage with their content in a fun and memorable way in public areas. The evolution of digital out-of-home advertising opens a world of possibilities for brands to showcase their creativity and create unique experiences that connect with their target audience.
What is an Example of Out-of-Home Advertising
Out-of-home advertising is a tricky beast. Unlike online advertising where you can measure your ROI, get your ad in front of large audiences, and retarget based on user data, out-of-home advertising requires a bit more finesse. So what can an example of out-of-home advertising look like?
Billboards
Probably the most recognizable form of out-of-home advertising are billboards. You know the giant poster boards? Yeah, those. They’re everywhere, and they work. If you’ve ever driven on a highway for more than a few miles, you’ve seen a billboard or two. They’re hard to ignore, and that’s the point. Brands use them to get their message in front of as many drivers as possible. Just don’t get too distracted by the funny ones.
Subway Ads
Another popular type of out-of-home advertising is subway ads. If you’ve ever taken the subway, you know those ads are everywhere. They’re on the walls, on the ceilings, even on the floors! It’s hard to avoid them when you’re stuck in a metal tube for an hour. But who knows, maybe that’s the perfect opportunity to finally read the latest celebrity gossip.
Bus Wraps
Have you ever seen a bus drive by with a giant ad taking up the entire exterior? Those are called bus wraps and they’re another example of out-of-home advertising. They’re usually bright and flashy, which is great for catching people’s attention. Plus, if you’re stuck in traffic behind one for too long, you might even memorize the ad.
Out-of-home advertising isn’t going anywhere anytime soon. It’s a tried and true method for getting your message in front of a large audience. Who knows, maybe one day we’ll even see ads on the moon. Hey, a girl can dream!
