HGTV Advertising Guide: How to Reach Your Target Audience

If you’re looking to get your products or services in front of a highly engaged audience, HGTV should be at the top of your list. With shows like Property Brothers, Fixer Upper, and Love It or List It, HGTV has become a beloved network for home design and renovation enthusiasts. In this guide, we’ll explore everything you need to know about HGTV advertising, including the network’s reach, ad formats, costs, and more.

First, let’s take a look at HGTV’s media kit. The media kit includes essential information about the network’s programming, audience demographics, and advertising rates. With a median age of 44 and an average household income of $83,000, HGTV viewers are mainly affluent homeowners and renters interested in DIY, gardening, and cooking.

HGTV offers several advertising options, including commercials during their regularly scheduled programming, sponsorship opportunities, and branded content. However, the costs of advertising on HGTV can vary depending on several factors, such as the time of day, the show’s popularity, and the length of your ad.

If you’re interested in advertising on HGTV’s parent company, Discovery, you can also consider advertising on the Discovery Channel or their new streaming platform, Discovery+. The Discovery Channel has a similar audience to HGTV, while Discovery+ offers targeted advertising options and access to exclusive content.

Overall, advertising on HGTV can be a successful way to reach your target audience of home design and renovation enthusiasts. This guide will provide you with the information you need to make informed decisions about your HGTV advertising strategy.

HGTV Advertising: How to Advertise on HGTV

Are you considering advertising on HGTV? If you are, then you are on the right track. HGTV offers a unique opportunity for advertisers to promote their products and services to a highly engaged audience. In this section, we’ll explore how you can advertise on HGTV and what you need to know before you get started.

Why advertise on HGTV

Before we delve into how to advertise on HGTV, let’s explore why you might want to consider it in the first place. HGTV is a popular cable television channel that specializes in home improvement, real estate, and design. Advertising on HGTV can help you reach an audience that is interested in home renovation, DIY projects, and interior design. Moreover, HGTV has a loyal and engaged audience, making it an excellent platform for building brand awareness.

Types of HGTV Advertising

HGTV offers several advertising opportunities to businesses, including traditional commercials, product integrations, and sponsored content. Let’s explore each of these options in more detail.

Traditional Commercials

Traditional commercials are the most common form of advertising on HGTV. They are typically 30 seconds in length and air during commercial breaks. HGTV offers several commercial packages depending on your budget, including national and local options.

Product Integrations

Product integrations involve incorporating your product or brand into an HGTV program. For example, an episode of a home renovation show might feature a particular brand of paint or furniture. Product integrations can be an effective way to showcase your product or service in a way that feels organic.

Sponsored Content

Sponsored content involves partnering with HGTV to create content that promotes your product or service. This could include branded content, such as a video series or blog post, that is hosted on the HGTV website. Sponsored content can be an effective way to engage with HGTV’s audience while building brand awareness.

How to advertise on HGTV

To advertise on HGTV, you will need to work with the network’s advertising sales team. You can contact them via their website or by phone. HGTV offers a range of advertising options, as we’ve discussed, so you will need to work with their sales team to determine which options are right for your business and budget.

Advertising on HGTV can be a great way to reach a highly-engaged audience that is interested in home renovation, design, and real estate. HGTV offers a range of advertising options to fit different budgets and goals. By working with their advertising sales team, you can create a custom advertising plan that is right for your business.

HGTV Magazine

HGTV Magazine is a monthly publication that features home decor, renovation, and DIY ideas, as well as tips from the network’s stars. The magazine was launched by HGTV and Hearst Magazines in 2011 and is available in print and digital formats.

What’s Inside

Each issue of HGTV Magazine is packed with expert advice and inspiring home decor ideas. Regular features include “I Heart My House,” where readers show off their homes, “High/Low List,” which highlights affordable decor finds, and “Color,” which offers tips on incorporating color into your home.

Subscription Options

You can subscribe to HGTV Magazine either in print or digital format. A print subscription includes 10 issues per year, while the digital version offers access to all current and past issues. You can also sign up for a free trial issue to see if the magazine is right for you.

Benefits of Subscribing

Subscribing to HGTV Magazine offers a number of benefits. Not only will you receive a steady stream of decorating ideas and inspiration, but you’ll also have access to exclusive content, such as bonus photos and behind-the-scenes videos. Plus, subscribing is a great way to stay up-to-date on the latest decor trends and get tips from the experts.

Overall, HGTV Magazine is a valuable resource for anyone looking to spruce up their home or get inspired. With its mix of expert advice and stunning photography, this magazine is sure to leave readers feeling inspired and motivated to tackle their own decorating projects. Whether you prefer print or digital, there’s a subscription option that’s right for you.

HGTV Media Kit

If you’re planning on advertising on HGTV, you will most likely be interested in their media kit. This valuable resource can provide you with important information that can help you make informed decisions when it comes to advertising on the channel.

What is a media kit

A media kit is a document that is used to provide potential advertisers with all the information they need about a television channel. The kit includes information about the channel’s target audience, demographics, and ratings. It also provides information about the different advertising options available, such as commercial slots, sponsorships, and product placements.

What’s in HGTV’s media kit

HGTV’s media kit provides detailed information about the channel’s target audience. According to the kit, HGTV’s audience consists mostly of women who are homeowners, aged 25-54, with a median household income of $82,082. The kit also provides information about the channel’s ratings, which are consistently high, making it a great platform for advertising.

How can you use the media kit

By using HGTV’s media kit, you can gain insight into the channel’s audience, which can help you tailor your advertising strategy to reach your desired demographic more effectively. The kit can also help you decide which advertising options are best for your brand. For example, if your target audience is homeowners aged between 25-54, product placements or sponsorships may be more effective than commercial slots.

hgtv advertising

HGTV’s media kit is an essential resource for any business looking to advertise on the channel. It provides valuable insights into the channel’s audience, ratings, and advertising options. By using the information in the media kit, you can develop an informed advertising strategy that can help you reach your desired audience in the most effective way possible.


Are you a fan of both HGTV and HBO Max? Then, you’re going to love the latest offering from HBO Max – “HGTV on HBO Max”. Get ready for the ultimate home renovation obsession!

What is “HGTV on HBO Max”

“HGTV on HBO Max” is a brand new channel on HBO Max, a streaming service that consolidates all HBO’s exclusive shows into one platform, with the addition of some other exclusive content that is not part of HBO’s library.

What kind of content can you watch on “HGTV on HBO Max”

This channel offers a range of home renovation shows, including interior designing, property renovation, home makeovers, and more. You can watch popular shows like “Love It or List It,” “Property Brothers,” and “Fixer Upper.” In addition to these old favorites, you can find some newer shows that are exclusive to this channel on HBO Max.

How is “HGTV on HBO Max” different from HGTV

Unlike HGTV, which involves cable TV subscriptions or cord-cutting through services like Philo, fuboTV, Sling TV, AT&T TV, or Hulu + Live TV, “HGTV on HBO Max” is exclusively on the HBO Max streaming platform. With HBO Max, you can access all episodes of the shows on this channel without any limitations. You can watch them anytime and anywhere, on any device with the HBO Max app.

If you are an HGTV fan looking for a fresh way to watch your favorite home renovation shows, “HGTV on HBO Max” might be the answer. It offers a great selection of home renovation shows with some newer shows not available anywhere else. It is an affordable and convenient way to access your favorite TV shows without the restrictions of traditional cable TV.

HGTV Commercial Cost

If you’re considering advertising your product or service on HGTV, you’re probably wondering how much it will cost you. Well, the cost of a HGTV commercial varies based on several factors.

Factors Affecting HGTV Commercial Cost

  1. Time Slot: HGTV’s prime-time slots are more expensive than daytime slots. The cost of advertising on HGTV also varies depending on the day of the week. For example, you can expect to pay more for a weekend placement than on weekdays.

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  3. Duration of the Ad: The length of the commercial also affects the cost. A 30-second HGTV commercial will cost less than a 60-second ad.

  4. Demographics: HGTV targets a specific demographic group, which includes homeowners, renovators, and DIY enthusiasts. If your product or service targets this demographic, the cost of advertising on HGTV may be worth the investment.

  5. Production Cost: Before airing your commercial on HGTV, you need to produce it. The cost of producing an advertisement can vary greatly based on the complexity of the production.

Average Cost of HGTV Commercial

According to AdAge, the average cost of a 30-second HGTV commercial during prime time is $8,000, and a 30-second daytime placement costs around $2,000. However, these costs may vary depending on the factors mentioned above.

Is Advertising on HGTV Worth the Cost

Whether or not advertising on HGTV is worth the cost depends on your budget, business objectives, and product or service offering. If you can afford the cost and your product or service targets HGTV’s demographic, advertising on HGTV can be an effective way to reach your target customers.

In conclusion, advertising on HGTV is a great way to reach your target audience. However, the cost of a commercial can be expensive, so it’s important to consider factors such as your budget, business objectives, and product or service offering when deciding if advertising on HGTV is worth the cost.

Discovering the Right Advertising for HGTV

When it comes to HGTV advertising, the first step is discovering the right advertising for your needs. There are many different types of advertising that you can use to promote your business or product on HGTV. Some of the most popular types of HGTV advertising include:

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1. TV Commercials

TV commercials are a great way to get your message in front of a large audience. HGTV has a wide range of viewers, so if you can create a compelling commercial, you have the potential to reach a lot of people.

2. Product Placement

If you have a product that you would like to advertise on HGTV, product placement may be a good option for you. Product placement involves placing your product into the show in a non-intrusive way.

3. Sponsored Content

Sponsored content is another popular type of HGTV advertising. This type of advertising involves creating content that is sponsored by your company and placed on HGTV’s website or social media channels.

4. Display Ads

Another option is placing display ads on HGTV’s website. These are typically banner ads that appear on the website, and they can be a great way to get your message in front of a targeted audience.

5. Email Marketing

Finally, email marketing is another option for HGTV advertising. You can create an email campaign and send it out to HGTV’s email list. This can be a great way to get your message in front of a targeted audience.

In conclusion, when it comes to HGTV advertising, it’s important to discover the right type of advertising for your needs. TV commercials, product placement, sponsored content, display ads, and email marketing are all viable options depending on your goals and budget. By taking the time to discover the right advertising for your needs, you can increase your chances of success on HGTV.

HGTV Advertising Rates

Once you decide that HGTV is the right platform for your ad campaign, the first thing you need to consider is the advertising rates. HGTV ad rates are influenced by various factors, including the program, ad length, and season.

Different Types of HGTV Advertising Rates

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    Cost per thousand impressions (CPM): This is the most common advertising model for digital ads. Advertisers pay a specific amount for every 1,000 views their ad receives.

  • Cost per spot (CPS): This model charges advertisers for individual ad spots rather than impressions. CPS rates typically vary significantly depending on the time of day and the specific program.

  • Sponsorship: HGTV offers custom sponsorship packages that vary in price, depending on the level of integration and promotion.

HGTV Advertising Costs

HGTV advertising costs can vary significantly depending on your choices. Here are some rough estimates of HGTV ad rates:

  • CPM: HGTV digital CPM rates range from $20-$30 per thousand impressions.

  • CPS: HGTV TV ad rates vary, but the prime time ad rates are usually around $5,000 to $7,000 per thirty seconds.

  • Sponsorship: HGTV offers mid-size sponsorship packages ranging from $20,000 to $50,000 per year.

Factors That Influence HGTV Advertising Rates

HGTV advertising rates depend on various factors that can significantly affect your ad’s price. Here are a few of the most significant factors:

  • Season: HGTV advertising rates often vary throughout the year, with rates being the most expensive during the holiday season.

  • Program: The program you want to advertise on affects the price of your ad. Popular programs that attract many viewers, such as “Property Brothers” or “Fixer Upper,” will have higher advertising rates than less popular programs.

  • Ad length: The length of your ad also affects the cost. Longer ads are generally more expensive than shorter ads.

Keep in mind that these figures and factors are just rough estimates and that HGTV advertising rates are subject to change at any time. Nonetheless, with careful budgeting and planning, you can get the most ROI from your HGTV advertising campaign.

Discovery Channel Marketing

Discovery Channel is a television network that airs educational content. It is known for its popular TV shows about science, technology, history, and nature. Marketers are attracted to this channel because of its large viewership from people interested in learning and discovering new things.

Target Audience

The target audience for Discovery Channel Marketing are people who are curious and interested in new knowledge about science, technology, history, and nature. They are primarily aged between 25-54, educated, and have a higher income. They are loyal viewers who usually tune in at specific times to watch specific shows.

Creative Ads

The best way to attract viewers is by creating creative ads. Discovery Channel marketing ads include educational and informative content that captures the attention of the target audience. The ads usually showcase the wonders of the world, taking viewers to new places, and teaching them about new things.


Discovery Channel Marketing includes sponsorship deals where brands collaborate with Discovery to create educational content. The sponsor’s brand message is incorporated into the show’s content by sponsoring a specific episode or a segment of the show. The sponsorship message must be educational and relevant to the show.

Product Placements

Product placements are another way of advertising on Discovery Channel. Brands can get their products featured in the show’s content. The products should be educational and relevant to the show. For instance, a car company can sponsor a show about engineering or technology, showcasing how their cars incorporate the latest technology.

Social Media

Discovery Channel has a huge following on social media. Marketers can leverage this by collaborating with the network to create social media campaigns aimed at the target audience. The campaigns could include short educational videos or quizzes related to the show’s topics, driving engagement and viewership.

In conclusion, Discovery Channel Marketing is a great way to target an educated and engaged audience interested in science, technology, history, and nature. Marketers can use creative ads, sponsorship deals, product placements, and social media to reach their target audience and achieve their marketing goals on this platform.

Advertise on Discovery+ Plus

Are you looking for an effective way to advertise your product or service? Look no further! Discovery+ Plus offers a unique opportunity to showcase your brand on a platform that reaches millions of viewers every day.

What is Discovery+ Plus

Discovery+ Plus is a streaming service that offers a wide variety of content, including popular shows from the Discovery family of networks, such as HGTV, Food Network, TLC, and more. With over 15 million subscribers and growing, it’s an excellent platform to advertise on.

Why Advertise on Discovery+ Plus

Discovery+ Plus offers several advantages over traditional advertising methods. First, it’s cost-effective. You can target specific audiences with your ads, ensuring that your message reaches the right people. Second, it’s measurable. You can track your ad’s performance in real-time and adjust your strategy as needed. Finally, it’s engaging. Discovery+ Plus viewers are passionate about the content they watch, so your ads are more likely to resonate with them.

How to Advertise on Discovery+ Plus

To advertise on Discovery+ Plus, you’ll need to work with their ad sales team. They offer a range of advertising options, including pre-roll ads, mid-roll ads, and sponsored content. They’ll work with you to create a custom advertising package that meets your needs and fits your budget.

In conclusion, if you’re looking for a cost-effective, measurable, and engaging way to advertise your product or service, consider advertising on Discovery+ Plus. With its growing subscriber base, passionate viewers, and range of advertising options, it’s an excellent platform to showcase your brand. Contact the Discovery+ Plus ad sales team today to get started!

Does HGTV Go Have Commercial Breaks

HGTV Go is a streaming service that brings all your favorite HGTV shows to your fingertips. With the growing trend of cord-cutting, the network has made it possible for viewers to watch their shows on various devices online. This convenience has left many people wondering if HGTV Go also has commercials.

The good news is that HGTV Go does have commercials, but they are not as lengthy as those on cable TV. Instead of a full commercial break, the network usually inserts shorter ads between the show’s segments. These ads usually last approximately 30 seconds to a minute, and they do not interfere with your overall streaming experience.

However, to skip these commercials altogether, there is a solution. HGTV Go offers an ad-free version of its streaming service, but it comes at an extra cost. This ad-free version is called ‘HGTV Go A-list,’ and it can be purchased as an add-on to a standard HGTV subscription. With this feature, viewers can enjoy all the content they love without any interruption, keeping their binge-watching sessions uninterrupted.

It’s also important to note that not all devices support HGTV Go A-list. So before you decide to subscribe, check if your streaming device is compatible. That being said, the standard version of HGTV Go is still an excellent option for those who don’t want to pay extra for an ad-free experience.

In conclusion, HGTV Go does have commercials, but they are not as lengthy or frequent as those on cable TV. The network usually inserts shorter ads between the show’s segments, which usually last around 30 seconds to a minute. However, for those who don’t want to deal with commercials, HGTV Go offers the HGTV Go A-list add-on, which is an ad-free version of the service. Overall, HGTV Go is a convenient option for viewers looking to watch their favorite HGTV shows online.

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