Amazon Advertiser Audiences: How to Target Your Ideal Customer on the World’s Biggest Marketplace

Are you an Amazon seller struggling to get your products in front of the right people? Or are you an advertiser looking to take your Amazon advertising to the next level? Either way, you’ve probably heard of Amazon advertiser audiences.

But what are they, really? And how can you use them to improve your Amazon advertising strategy? In this blog post, we’ll dive deep into the world of Amazon advertiser audiences to answer these questions and more.

We’ll start with the basics: what are Amazon advertiser audiences, and who are Amazon audiences? We’ll then move on to discuss how Amazon audience targeting works, including advertiser hashed audiences. And we’ll explore the question on everyone’s mind: does Amazon advertising actually work?

But that’s not all. We’ll also take a closer look at Amazon’s advertising strategy, including their approach to targeting demographics. We’ll discuss the different types of advertising available on Amazon, and how much Amazon actually spends on advertising (you might be surprised by the answer!).

Finally, we’ll wrap up by examining just how many Amazon sellers use Amazon advertising, and which of the following best describes advertiser audiences. So, whether you’re new to Amazon advertising or a seasoned pro, get ready to learn everything you need to know about Amazon advertiser audiences.

Amazon Advertiser Audiences: A Comprehensive Guide

As an Amazon advertiser, you’re always looking for new ways to reach your target audience and increase your sales. One of the best ways to do this is by utilizing Amazon Advertiser Audiences. These are groups of shoppers who have previously interacted with your ads or products, and who are more likely to convert into paying customers. In this section, we will dive deep into the world of Amazon Advertiser Audiences and show you how to make the most of them.

Understanding Amazon Advertiser Audiences

Amazon Advertiser Audiences are created based on customer behavior data collected by Amazon. This data includes past purchases, page views, and ad interactions. All of this information is used to create groups of shoppers who exhibit similar behavior patterns. These groups are then made available to Amazon advertisers, allowing them to target their ads to the people most likely to buy.

Creating Your Own Amazon Advertiser Audiences

While Amazon provides pre-built audiences, you can also create your own custom audiences. To do this, navigate to the “Audiences” tab in your Amazon Advertising account and click “New audience.” From there, you can choose from a variety of data points to create your audience, including product views, add-to-cart data, and purchase data.

Using Amazon Advertiser Audiences to Your Advantage

Now that you understand what Amazon Advertiser Audiences are and how to create them, it’s time to put them to use. Here are some tips for making the most of your audiences:

  • Use different audiences for different goals: For example, you might create one audience for shoppers who have viewed a particular product but haven’t purchased it, and another for people who have abandoned their cart. This way, you can tailor your messaging to each group.

  • Combine audiences with other targeting options: For maximum effectiveness, combine your audiences with other targeting options like keywords and product categories.

  • Exclude audiences when necessary: If you’re running a campaign targeted at a specific audience, it may be wise to exclude other audiences that could negatively impact your results.

Amazon Advertiser Audiences are a valuable tool for any Amazon advertiser looking to increase their sales. By targeting your ads to the people most likely to convert, you can maximize your return on investment and grow your business. Whether you’re using pre-built audiences or creating your own, make sure to experiment with different strategies until you find what works best for you.

Amazon DSP Audiences

If you want to take your Amazon advertising campaigns to the next level, you should consider leveraging Amazon’s DSP (Demand Side Platform). Amazon DSP is an advertising platform that allows advertisers to programmatically buy display, video, and audio ads both on and off Amazon. One of the key features of Amazon DSP is its ability to target a wide range of audience categories.

What are Amazon DSP Audiences

Amazon DSP audiences are predefined groups of users that advertisers can target with their ads. Amazon DSP offers several prebuilt audience categories based on shoppers’ interests, demographics, and behaviors. These audiences can help advertisers improve their targeting and reach potential customers more effectively.

Types of Amazon DSP Audiences

Amazon DSP offers a wide range of audience types that advertisers can choose from, including:

  • In-Market Audiences: These are users who have shown an active interest in a particular product or service and are likely to make a purchase soon.

  • Lifestyle Audiences: These audiences are built based on users’ interests and behaviors, such as users interested in fitness or fashion.

  • Remarketing Audiences: This audience type targets users who have previously interacted with your brand or products.

  • Contextual Audiences: This audience type targets users based on their browsing behavior and the pages they have visited.

  • Custom Audiences: Advertisers can create their own custom audiences using their first-party data or by integrating with third-party data providers.

Why use Amazon DSP Audiences

By targeting Amazon DSP audiences, advertisers can optimize their ad spend and reach the right users at the right time. Amazon DSP offers a vast amount of audience data, which can help advertisers create better-informed decisions and improve their campaign’s ROI. Plus, Amazon DSP audiences are scalable, allowing advertisers to reach a broader audience and increase their brand awareness.

Amazon DSP audiences offer advertisers a powerful way to reach their target audience and drive better results from their advertising campaigns. With its wide range of audience types and targeting options, Amazon DSP can help advertisers optimize their ad spend and increase their brand visibility on and off Amazon. If you’re looking to improve your Amazon advertising game, leveraging Amazon DSP audiences is undoubtedly worth considering.

Who Are Amazon Audience

If you’re an Amazon advertiser, you might have heard of Amazon audience. But who are they exactly? Amazon audience refers to a group of users who have interacted with Amazon in certain ways. These users might have clicked on your ad, interacted with your products, or shown interest in your brand. By targeting these users, Amazon advertisers can reach people who are more likely to engage with their ads and products.

How Does Amazon Identify Audience

Amazon identifies its audience based on several factors. For example, Amazon tracks users’ search and purchase history, product views and clicks, and whether they have interacted with your brand in any way. By analyzing this data, Amazon can create a detailed profile of each user, including their interests, demographics, and behavior patterns. This information helps Amazon advertisers target their ads more effectively.

Why Target Amazon Audience

There are several advantages to targeting Amazon audience. For one, these users are already familiar with Amazon and are more likely to engage with your ads and products. Additionally, Amazon’s targeting algorithms are highly sophisticated, meaning that you can reach users who are most likely to convert. By targeting Amazon audience, you can improve your ad performance and increase your ROI.

How To Target Amazon Audience

To target Amazon audience, you can use Amazon’s targeting features. For example, you can create product or keyword targeting campaigns that target users who have interacted with your products or searched for certain keywords. You can also use Amazon’s audience targeting feature to target users who match certain criteria, such as age, gender, or interests. By combining these targeting options, you can reach a highly specific group of users.

In conclusion, Amazon audience is a group of users who have interacted with Amazon in certain ways. By targeting Amazon audience, you can improve your ad performance and increase your ROI. Amazon’s targeting features make it easy to reach these users, so give it a try and see how it works for your brand.

Amazon Audience Targeting

When it comes to advertising on Amazon, one of the most critical aspects to consider is your audience. With the right audience targeting, you can substantially increase your chances of getting your products or services in front of the right people. Here, we’ll discuss tips on targeting your audience on Amazon effectively.

Define your audience

The first step to successfully targeting your audience on Amazon is defining them. You can create highly targeted audiences by using Amazon’s audience targeting features that allow you to narrow your audience based on factors like demographics, interests, shopping behavior, and more.

Use data to refine your audience

Once you’ve defined your audience, it’s crucial to use data to refine and improve your targeting. You can leverage Amazon’s analytics tools like Sponsored Products and sponsored brands, which provide key metrics like ad impressions, click-through rates (CTR), and cost-per-click (CPC). These figures can help you understand your audience’s behavior better.

Use negative targeting

Negative targeting involves specifying who you don’t want to target. For instance, if you find that a particular audience isn’t converting well, you can exclude them from future ads. The tool allows you to set specific criteria, such as age range, gender, or even certain interests, to ensure you’re reaching the right people.

amazon advertiser audiences

Use automation tools

Finally, using automation tools can help you target your audience more effectively. Amazon offers features like dynamic bidding, which automatically optimizes your bids to achieve the best ROI for your campaigns. You can also leverage Amazon’s machine learning algorithms to identify the keywords that are most relevant to your ads.

In summary, targeting the right audience on Amazon is essential to your advertising success on the platform. With the tips above, you can better define and refine your audience to ensure you’re reaching the right people at the right time.

Advertiser Hashed Audience

As an Amazon advertiser, you have access to a variety of audience targeting options. But have you heard of the advertiser hashed audience? It’s a lesser-known targeting feature that can be incredibly effective in reaching your ideal customers.

What is an Advertiser Hashed Audience

Simply put, an advertiser hashed audience is a list of customers that you have uploaded to Amazon’s advertising platform. The list is hashed, meaning that the customer’s personal information (such as name and email address) is converted into a unique string of characters. Amazon then matches this hashed data with customer profiles on their platform.

How to Create an Advertiser Hashed Audience

To create an advertiser hashed audience, you must first gather customer data (such as email addresses or phone numbers) and upload it to Amazon’s advertising platform. Amazon will then hash this data and match it with customer profiles on their platform.

Benefits of Advertiser Hashed Audience

Using an advertiser hashed audience has several benefits. Firstly, it allows you to target customers who have already interacted with your brand or purchased from your store, increasing the likelihood of conversions. Secondly, it allows you to create lookalike audiences based on your existing customers, which can be a highly effective strategy for reaching new prospects.

How to Use Advertiser Hashed Audience

To use an advertiser hashed audience, you can create a Sponsored Products or Sponsored Brands campaign and target the audience. You can also exclude the audience from campaigns if you don’t want to target them. Finally, you can use the audience data to create lookalike audiences and expand your reach.

In conclusion, advertiser hashed audience is a powerful targeting feature that allows you to reach your existing customers and create lookalike audiences. By leveraging this feature, you can increase the effectiveness of your Amazon advertising campaigns and drive more sales.

Does Amazon Advertising Work

If you’re considering Amazon Advertising for your business, you may be wondering: does Amazon advertising really work? The short answer is yes, but let’s dive into the details.

Success Stories

Many brands have had tremendous success with Amazon Advertising. For example, the skincare brand Natura Bissé saw a 70% increase in sales after running a targeted ad campaign on Amazon. Similarly, the online fashion retailer Revolve saw a 25% increase in revenue after advertising on Amazon.

Targeted Advertising

One of the reasons Amazon Advertising is so effective is the ability to target specific audiences. You can target by demographics, interests, purchase history, and more. This precise targeting ensures your ads are reaching the people most likely to buy your products.

Measurable Results

Amazon Advertising allows you to track your campaign’s performance in real-time. You can see how many people clicked on your ad, how many converted into customers, and how much revenue you generated. This data allows you to make informed decisions about your advertising strategy and optimize for better results.


With Amazon Advertising, you’re competing with other brands for ad placement. However, this competition can work in your favor. If you have a high-quality ad and a competitive bid, you can outrank your competitors and get your products in front of more potential customers.

Overall, Amazon Advertising can be a highly effective marketing strategy for businesses of all sizes. However, it’s important to have a solid understanding of the platform and its capabilities to maximize your results. With the right approach and a little bit of experimentation, you can use Amazon Advertising to drive sales and grow your business.

What is Amazon’s Advertising Strategy

When it comes to advertising, Amazon has a unique approach that sets it apart from other players in the market. Their strategy is focused on data and the customer experience. Here’s what you need to know about how Amazon advertises its products and services.

Data-Driven Advertising

Amazon’s advertising strategy is based on data. They collect data on their customers’ search and purchase behavior, as well as their interactions with products. This data is used to create targeted and personalized ads that are more likely to convert.

Sponsored Products and Sponsored Brands

Amazon’s main advertising products are Sponsored Products and Sponsored Brands. These ads appear in search results and on product detail pages and are designed to promote products to customers who are already looking to buy.

Amazon DSP

Amazon’s Demand-Side Platform (DSP) is a programmatic advertising platform that enables advertisers to programmatically buy display and video ads. It offers access to Amazon’s customer data, allowing advertisers to create targeted campaigns.

Customer Experience

Amazon’s advertising strategy is focused on the customer experience. They want to make sure that customers see ads that are relevant to them and that they have a good experience when interacting with these ads. This approach has helped Amazon become the world’s largest online retailer.

In summary, Amazon’s advertising strategy is unique in the way it focuses on data and the customer experience. By collecting and analyzing customer data, Amazon is able to create targeted and personalized ads that are more likely to convert. Their focus on the customer experience has helped them become the world’s largest online retailer.

What is Amazon’s Advertising Approach

Amazon’s advertising approach is quite different from what you would get on traditional e-commerce sites. Amazon’s advertising strategy involves providing advertisers with effective tools to reach potential customers and promote their products. As an advertiser, you can advertise through sponsored products, sponsored brands, and product display ads.

Sponsored Products

Sponsored products are a type of pay-per-click advertising for individual products, which appear in search results and product detail pages on Amazon. Advertisers can select specific products to promote, and then Amazon’s algorithm will target customers who are likely to buy those products.

Sponsored Brands

Sponsored brands are advertisements that appear on Amazon’s search results page and feature a brand’s logo, a custom headline, and multiple products. These ads are designed to encourage customers to explore a brand’s product offerings.

Product Display Ads

Product display ads appear on Amazon’s product detail pages, customer review pages, and in Amazon marketing emails. These ads are useful for promoting complementary products or cross-selling to customers interested in a particular product.

In summary, Amazon’s advertising approach involves giving advertisers access to a vast customer base that is actively searching for products. Advertisers can use sponsored products to promote individual products, sponsored brands to increase their brand awareness, and product display ads to cross-sell or promote complementary products. Amazon’s advertising approach helps advertisers reach their target audience and drive sales.

Targeting Demographics on Amazon

amazon advertiser audiences

If you want to create successful advertising campaigns on Amazon, it’s important to know if you can target specific demographics or not. Luckily, Amazon provides advertisers with a wealth of targeting options that can help them reach their desired audience.

Amazon’s Demographic Targeting Options

Amazon offers a wide range of demographic targeting options. For example, advertisers can target customers based on their age range, gender, income level, education level, marital status, and more. By targeting specific demographics, advertisers can ensure that their ads are being seen by the right people, which can lead to higher click-through rates and conversions.

How to Set Up Demographic Targeting

To set up demographic targeting on Amazon, simply log in to your Amazon Advertising account and navigate to the “Audiences” tab. From there, you can create a new audience and select the specific demographic criteria you want to target.

The Benefits of Demographic Targeting

Targeting specific demographics on Amazon can have several benefits. First of all, it can help you reach the customers who are most likely to be interested in your products or services. Additionally, it can help you save money by avoiding wasted ad spend on customers who are unlikely to convert.

In conclusion, Amazon offers a wide range of demographic targeting options that can help you create successful advertising campaigns. By targeting specific demographics, you can ensure that your ads are being seen by the right people, which can lead to higher click-through rates and conversions. So next time you’re setting up a campaign on Amazon, be sure to take advantage of these powerful targeting options.

Amazon Advertising: What Type of Advertising Does Amazon Use

When it comes to advertising, Amazon offers a wide range of options for businesses of all sizes to reach their target audience. Here are a few of the main advertising types that Amazon offers:

Sponsored Products

Sponsored Products is the most common type of Amazon advertising. These ads are displayed within search results and on product detail pages, making them highly targeted and visible to shoppers who are actively looking for products to buy. By bidding on keywords related to their products, advertisers can get their Sponsored Products ads displayed alongside relevant search results.

Sponsored Brands

Sponsored Brands are ads that appear at the top of search results. These ads typically feature a custom headline, logo, and multiple products, allowing advertisers to showcase their brand in a unique way. Sponsored Brands also include a headline, brief description, and a link to the advertiser’s landing page.

Sponsored Display

Sponsored Display ads are designed to target shoppers who have shown a recent interest in similar products on Amazon. These ads can appear on product detail pages, customer review pages, and in search results. Sponsored Display ads can be either product or interest-targeted, with product targeting allowing advertisers to target shoppers who have shown an interest in specific product categories, while interest targeting allows them to target shoppers based on their recent browsing behavior.

amazon advertiser audiences

Video Ads

Amazon’s Video Ads offer businesses a unique opportunity to reach their target audience with engaging and customizable video content. These ads can be displayed on, across Amazon devices, and on third-party websites. Amazon offers a range of video ad options, including in-stream and out-stream ads.

In conclusion, Amazon offers various advertising options to help businesses of different sizes reach their target audience. From Sponsored Products and Sponsored Brands to Sponsored Display and Video Ads, Amazon’s advertising platform gives businesses the tools and flexibility they need to succeed in the online marketplace.

How Much Does Amazon Spend on Advertising

Despite being the biggest online retailer in the world, Amazon has not always spent a significant amount on advertising. However, the company’s advertising budget has increased dramatically in recent years. According to reports, the company’s advertising expenditure in 2020 was over $18 billion, which is a significant increase compared to the $16.9 billion the company spent in the previous year.

How Does Amazon Spend Its Advertising Budget

Amazon spends its advertising budget on a variety of channels, including TV ads, social media, and Google ads. The company has also invested heavily in its own advertising platform, Amazon Advertising, which allows sellers to showcase their products to a targeted audience.

Why Is Amazon Spending More on Advertising

The main reason behind Amazon’s increased advertising budget is the growing competition in the e-commerce industry. In recent years, companies like Walmart and Target have stepped up their online presence, posing a threat to Amazon’s dominance in the market. Amazon’s increased advertising spend is aimed at maintaining its position as the leading online retailer.

Is Amazon’s Increased Advertising Spend Good for Sellers

Amazon’s increased advertising spend is good news for sellers as it means more visibility for their products. As Amazon continues to invest in its advertising platform, sellers have more opportunities to reach a wider audience and generate more sales. Additionally, Amazon’s targeted advertising capabilities mean that sellers can reach audiences that are more likely to be interested in their products.

In conclusion, Amazon’s advertising expenditure has increased substantially in recent years, and the trend is set to continue. As Amazon invests more in its advertising platform and channels, sellers have more opportunities to showcase their products to a wider audience.

How Many Amazon Sellers Use Amazon Advertising

Amazon advertising is becoming increasingly popular among sellers on the platform. It presents an opportunity for sellers to increase visibility and drive sales through targeted campaigns. But just how many Amazon sellers are taking advantage of this advertising platform?

The Numbers

According to a recent report from eMarketer, Amazon’s share of the digital advertising market is expected to reach almost 10% by the end of 2021. While the exact number of Amazon sellers who use the advertising platform is unknown, this growth suggests that an increasing number of sellers are investing in advertising on Amazon.

Benefits of Amazon Advertising

There are several benefits of advertising on Amazon.

Increased Visibility

Amazon advertising allows sellers to appear higher in Amazon search results. This can lead to increased visibility and ultimately more sales.

Targeted Campaigns

Amazon advertising allows sellers to create targeted campaigns aimed at specific audiences. This means that the advertising is only shown to people who are interested in the particular product.

Better Understanding of Customers

Amazon’s advertising platform provides sellers with insights into how customers are interacting with their products, enabling them to better understand and cater to their customers’ needs.

amazon advertiser audiences

While exact figures for how many Amazon sellers use Amazon advertising are unknown, the platform’s continued growth in the digital advertising market suggests that more and more sellers are taking advantage of this advertising opportunity. With benefits such as increased visibility, targeted campaigns, and better customer understanding, Amazon advertising presents an opportunity for sellers to drive sales and grow their business on the platform.

Understanding Advertiser Audiences on Amazon

If you’re an Amazon advertiser, you want to reach your target audience with precision to maximize conversions and sales. That’s where advertiser audiences come in handy. Simply put, advertiser audiences are groups of shoppers who share common interests, behaviors, and demographics. Amazon collects this data from their browsing and purchasing history and creates a profile that advertisers can use to tailor their campaigns.

Who Can Use Advertiser Audiences

These audiences are available to advertisers who use Amazon’s self-service advertising platform. Brands and vendors can use advertiser audiences to target customers who have shown an interest in their products or services. Advertisers can also use advertiser audiences to identify new potential customers who are likely to buy from them.

How Are Advertiser Audiences Created

Amazon uses its unique data collecting capabilities to create advertiser audiences. They use a wide range of information to create these profiles, including:

  • The products customers have purchased
  • The searches they have made on Amazon
  • The categories they have browsed
  • Demographic data such as age, gender, and location
  • Customer reviews and ratings

Amazon then creates profiles based on this information, which advertisers can use to target their campaigns.

Benefits of Using Advertiser Audiences

Using advertiser audiences can help improve the performance of your Amazon advertising campaigns. Here are some benefits of using these audiences:

  • Increased relevance: By targeting customers based on their interests and browsing history, advertisers can create more relevant ads, increasing the chances of converting them into sales.
  • Higher ROI: When you target customers who are already interested in your products or services, you’re likely to get higher returns on your investment.
  • Better customer experience: By reaching potential customers with highly accurate targeting, advertisers can provide a more personalized and enjoyable customer experience.

In conclusion, advertiser audiences are an essential tool for Amazon advertisers. Utilizing these audiences can lead to higher ROI, better customer experiences, and increased relevance in your ads. By understanding how they work, you can use them to your advantage and maximize the impact of your advertising campaigns.

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